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Dry January: Everything You Need to Know

Dry January is a public health campaign that encourages people to go alcohol-free for the month of January. 

For some, it’s a reset after the festive season. For others, it’s a curiosity test: “Can I do a month without it?” The idea is simple – no alcohol for 31 days – but the impact can be surprisingly wide, from your sleep and mood to your wallet and social habits. 

Although plenty of people do “a sober month” at different times of year, January makes sense because it’s a natural fresh start, when routines are already shifting and many people are looking for healthier patterns.

Why Do People Take Part?

People join Dry January for all sorts of reasons, and it doesn’t have to be a dramatic lifestyle overhaul. 

Some want to feel more energetic and clear-headed after a heavy December. Some are curious about how alcohol is affecting their anxiety, motivation, or fitness. Others do it for budgeting – January can be expensive, and cutting out nights out (or even just a few drinks at home) can make a noticeable difference. 

There are also people who join simply to prove to themselves they can say “no” without feeling like they’re missing out.

The Potential Benefits: What You Might Notice After a Few Weeks

A lot of people report better sleep during a month off alcohol, which can have a knock-on effect on everything else: energy, mood, focus, and even appetite. You might also find you wake up more refreshed, feel less “foggy” in the mornings, and have more consistency with workouts or daily routines. 

If you’re someone whose social life often revolves around drinks, you may notice something even more valuable – new habits forming, like meeting friends for a coffee, going for a walk, or actually enjoying an evening plan without needing alcohol to “switch off.”

On the practical side, many people are pleasantly shocked by the money saved. Alcohol can be an invisible monthly spend, especially when it’s tied to convenience (a bottle of wine “because it’s been a long day”) or socialising (one drink becoming three). Dry January can act like a mini financial audit without feeling like you’re budgeting.

It’s Not All-or-Nothing: Setting a Goal That Works For You

One of the biggest reasons people struggle with Dry January is the idea that it must be perfect. But your goal can be personal. 

Some people choose a strict alcohol-free month. Others aim for “mostly dry” (for example, avoiding weekday drinking or cutting out home drinking). If you do want a full month off, it can help to decide your “why” upfront – sleep, fitness, money, mental clarity – because that’s what keeps you steady when a social plan pops up or stress hits.

It’s also worth remembering that taking a break from alcohol isn’t a moral badge. It’s a choice. If you try it and decide it’s not for you, that information is still useful. The point is to be intentional, not to punish yourself.

The Tricky Bits: Social Pressure, Habits, and “What Do I Drink Instead?”

For many people, the hardest part isn’t cravings – it’s the routine and the social script. You might be used to marking the end of the day with a drink, or you may worry that your friends will ask questions. 

The good news is: you don’t need a big speech. A simple “I’m doing Dry January” is usually enough, and most people respect it. If you’re anxious about awkwardness, choose venues with good alcohol-free options (lots of places now stock 0% beers, alcohol-free spirits, and decent mocktails), or suggest activities where drinking isn’t the main event – cinema, bowling, dessert café, gym class, a long walk, or a proper meal out.

At home, it helps to swap the ritual, not just remove it. If you normally pour a glass of wine at 7pm, try replacing that “moment” with something that still feels like a treat: a sparkling drink in a nice glass, a hot chocolate, a fancy tea, or a flavoured tonic with lime. 

Your brain often misses the routine and rewards more than the alcohol itself.

How to Raise Awareness Without Being Preachy

Raising awareness for Dry January doesn’t mean telling other people what they should do. The best awareness is relatable and low-pressure – sharing your experience, your reasons, and any small wins. 

If you’re posting on social media, keep it honest. Talk about what you’re trying, what you’re learning, and what’s helped you so far. You could share simple ideas like alcohol-free drink alternatives, venues that do good 0% options, or quick “what to do instead of the pub” plans.

If you’re part of a student house, workplace, sports team, or community group, you can make it a collective thing: a group chat check-in, a weekly alcohol-free social, or a “bring your best mocktail recipe” night. Awareness grows when it feels like something people can try without judgement.

Tips for Sticking With It (Especially When Motivation Drops)

The middle of January is where the novelty wears off, so plan for that dip. Keep your fridge stocked with alternatives so you’re not making decisions when you’re tired. 

Tell a friend (or do it with someone) so you’ve got accountability. Track your savings or sleep improvements – real evidence makes it easier to continue. And if you’re going to an event where you know temptation will be high, decide your plan in advance: what you’ll drink, what time you’ll leave, and what you’ll say if offered alcohol.

If you slip, don’t spiral. One drink doesn’t erase progress. Just reset the next day and carry on. Consistency matters more than perfection.

Final Word: a Month That Can Teach You a Lot

Dry January is ultimately a personal experiment. It can help you understand your habits, your triggers, your routines, and what you actually enjoy when alcohol isn’t part of the plan. 

Whether you complete the full month or simply reduce your drinking, the value comes from being more intentional – and giving yourself a clean, calm start to the year.

Winter Maintenance Checklist for Student Tenants: Avoid Damp, Mould and Broken Boilers

As soon as the temperature drops, student homes start behaving differently. Windows stay shut, laundry takes longer to dry, showers get hotter, and heating gets used in bursts rather than steadily. 

That combo creates the perfect conditions for the two most common winter headaches: student house damp mould and the dreaded boiler breaking student accommodation moment (usually at 10pm, right before a deadline). 

The good news? You don’t need to be a DIY expert to prevent most of it – you just need a simple routine, and the confidence to report issues early.

Ventilation: the cheapest fix that actually works

If you remember one thing this winter, make it this: moisture has to leave the house. 

Breathing, cooking, showering and drying clothes all pump water vapour into the air. When that warm, damp air hits cold walls or windows, it turns into condensation – and that’s where mould gets its “starter kit”.

Start with the everyday habits. Open a window for a short burst each day (even 10 minutes helps), especially in bedrooms where the air gets stale overnight. Use extractor fans whenever you cook or shower and leave them running for a little while afterwards. 

If your windows have trickle vents (those small slats at the top), keep them open – they’re designed for winter airflow without turning your room into the Arctic. And try not to push wardrobes and beds flush against outside walls; a small gap lets air circulate and stops cold corners becoming mould magnets.

Heat smart, not sporadic

A lot of students heat the house like a microwave: full power for an hour, then off for the rest of the day. That pattern can make condensation worse because the air warms quickly, holds more moisture, then cools and dumps that moisture onto cold surfaces.

A steadier approach usually works better. Keep the home consistently “not freezing” rather than roasting it occasionally. If your heating is controlled by a timer, use it. If it’s room-by-room electric heaters, be especially careful with drying clothes in the same space – that’s basically a moisture factory. 

You’re not aiming for tropical; you’re aiming for stable. Stable temperature plus ventilation is what reduces damp, mould, and that clammy feeling that never goes away.

Spot the early warning signs before they become a saga

Mould rarely appears overnight. It usually starts as persistent condensation on windows, a musty smell in one room, peeling wallpaper near an outside wall, or dark specks forming around window frames and ceiling corners. Treat these as early alerts, not “a spring problem”.

Do quick weekly checks. Wipe down wet window sills when you see them; it takes seconds and stops moisture soaking into wood or plaster. Keep an eye on cold “dead zones” like behind curtains, in corners, and around wardrobes. 

If you see mould starting, clean small patches promptly using a suitable anti-fungal cleaner and ventilate the room afterwards – but if it keeps coming back, spreads quickly, or the wall feels damp to the touch, that’s no longer a “student cleaning” issue. That’s a property issue that needs reporting.

When something’s wrong, report it fast (and report it properly)

One of the biggest mistakes students make is waiting too long because they don’t want to be “that tenant”. In winter, delays are expensive – damp spreads, plaster deteriorates, and boilers don’t magically heal themselves.

When you report an issue, make it easy for the landlord or agent to act. Send a clear message with the problem, when it started, and what you’ve noticed (for example: “black mould appearing on the outside wall behind the bed; condensation daily; musty smell; extractor fan not working”). 

Add photos and a short video if relevant (a rattling boiler, a dripping overflow pipe, water staining). Keep your tone calm and factual. Most importantly, keep everything in writing – email or the maintenance portal is your friend. If you call, follow up with a message summarising what was said.

“Boiler broke” – what to do in the first hour

If the heating or hot water suddenly stops, don’t panic – but don’t start experimenting either. 

First, check the basics you’re allowed to check: is the thermostat on, are the timer settings correct, has the power tripped, and is the gas/electric supply working? 

If your boiler has an obvious error code, note it. Some boilers also lose pressure; if you’re confident and your landlord has previously shown you how to top it up safely, follow the official instructions – otherwise, don’t guess. Never try to fix anything involving gas appliances yourself.

Then report it immediately, especially in cold weather. A broken boiler in student accommodation can become urgent fast, particularly if temperatures are low or there are vulnerable occupants in the house. 

Ask what the response time will be, whether a contractor is being sent, and what interim                                                                                                                                                                                                                                                                options exist (for example, temporary heaters). Document the timeline: when it failed, when you reported it, and any replies.

What you can do vs what the landlord is responsible for

This is where most confusion (and tension) comes from. As a student tenant, your job is usually to live in the property in a “tenant-like” way: ventilate, use heating sensibly, avoid creating unnecessary moisture, keep the place reasonably clean, and report problems quickly. 

That includes things like using extractor fans, not blocking air vents, wiping condensation when it builds up, and not drying endless loads of washing in an unventilated bedroom.

The landlord’s responsibilities are generally the parts you can’t control: the building’s structure and weatherproofing, persistent damp caused by leaks or defects, functioning heating and hot water systems, safe gas appliances, working ventilation systems (like extractor fans), and repairs that keep the home habitable. 

If mould is caused by a leaking pipe, failed extractor, poor insulation, or a structural cold bridge, that’s not something you can “open a window” your way out of. In practice, it’s often a shared picture: good daily habits help, but recurring damp and repeated boiler failure need proper maintenance and repair.

The winter routine that saves your deposit (and your sanity)

Think of winter maintenance as a small weekly rhythm rather than a one-off deep clean. Air the rooms, run the fans, keep moisture moving out, and don’t ignore the first signs of damp. 

If anything feels “beyond normal condensation”, report it early with evidence and in writing. That’s how you avoid a tiny patch of mould turning into a whole-wall issue – and how you stop a boiler breakdown becoming a week-long cold shower storyline.

Winter in a student house doesn’t have to be grim. A few simple habits, plus fast reporting and clear boundaries on responsibilities, can keep your home warmer, healthier, and drama-free right through to spring.

How Many Hours Can Students Really Work Without Burning Out?

Most students don’t burn out because they worked a specific number of hours on a contract. 

They burn out because their total weekly load becomes unrealistic: lectures, seminars, reading, coursework, travel time, life admin, family responsibilities, and then shifts on top. 

Two people can both work 15 hours a week and have completely different outcomes depending on timetable intensity, commute length, health, and whether their job is flexible or constantly changing the rota.

UK rules matter, but your personal limits matter more

Before you even think about wellbeing, make sure you’re working within the rules that apply to you. 

If you’re an international student, your visa conditions often limit how many hours you can work during term time (commonly a cap such as 20 hours, depending on your course and status), and breaking that can create serious problems. 

Even if you’re a home student, general United Kingdom working-time rules and rest breaks exist for a reason. The key point is this: legal limits are not the same as healthy limits, so treat the rules as guardrails, not a target.

Why students are working more than they expected to

Let’s be honest about the backdrop: rent is high, bills don’t pause because you’ve got deadlines, and “small” costs stack up fast when you’re buying your own food, topping up travel, replacing chargers, and trying to have some kind of life. 

For a lot of students, part-time work isn’t about extra spending money; it’s about keeping things stable and avoiding that constant, anxious feeling of being one unexpected cost away from trouble. 

That’s why any advice about hours has to be student-first and realistic, not preachy.

The sustainable range for many students is smaller than people admit

For many full-time students, a lower-to-mid range of weekly hours is where things tend to stay manageable, especially if your course is demanding. In practice, that often looks like “a couple of shifts a week” rather than “most evenings plus a weekend day”. 

Once work starts swallowing your best study hours, you can end up trapped in a loop where you work more because you’re stressed about money, then your academic progress suffers, then you feel more stressed, and suddenly you’re using your rest time just to recover enough to keep going.

The hidden cost of “just doing a few more hours”

Extra hours can feel like an instant solution because the payoff is simple: more hours, more pay. But the cost isn’t always obvious until it shows up in your grades, your health, or your mood. 

If working more means you’re regularly sleeping less, skipping meals, relying on caffeine to feel normal, or constantly trying to “catch up” on weekends, the money you earn can end up being spent on survival mode rather than improving your situation. 

Sometimes the most expensive thing you can do is push past your limit and then lose time to illness, missed deadlines, or needing to repeat work.

Burnout in students often looks quiet, not dramatic

Student burnout rarely arrives with a big moment where you collapse and everyone finally notices. It usually looks like your attention getting worse, your patience getting shorter, and everything feeling slightly harder than it should. 

You might find you’re rereading the same paragraph three times, you’re constantly behind even when you’re busy, you’re withdrawing from friends because you “don’t have time”, and you’re spending your free time scrolling because your brain can’t handle anything more demanding. 

When that becomes your normal for weeks, it’s a sign you need to change the load, not simply try harder.

A better way to decide your hours is to start with your week

Instead of picking a number out of thin air, build from your actual week. 

Look at your fixed commitments first: contact hours, travel, essential study time, and the basics like cooking, laundry, and sleep. What’s left is your true “available energy”, not just “available time”. 

If you consistently sacrifice sleep or study to fit in work, that’s not a sustainable plan; it’s borrowing from next week’s wellbeing and hoping the bill doesn’t come due.

Flexibility beats a slightly higher hourly wage

Two jobs can both be the same number of hours and one will drain you twice as much. The biggest difference is usually control: predictable shifts, supportive management, and the ability to say no during heavy deadline periods. 

A role that understands student life and keeps your rota stable can be worth more than a slightly higher hourly rate in a job that constantly pressures you to stay late or take extra shifts. 

The goal isn’t just earning; it’s earning in a way that doesn’t wreck the rest of your life.

If money is forcing your hand, reduce pressure in more than one place

If you genuinely need to work more hours to cover essentials, you’re not failing – you’re responding to reality. But it’s still worth trying to reduce pressure from multiple angles rather than relying on longer shifts alone. 

A small change like switching to a cheaper commute, cutting a subscription you don’t use, being more intentional with food shopping, or sorting a bills plan with housemates can sometimes bring your required work hours down enough to protect your health. 

It’s not about being perfect with money; it’s about lowering the weekly stress level so you can breathe.

Use student support early, not only when things fall apart

A lot of students wait until they’re in a full crisis before seeking help, but support tends to work best when you act early. 

Most universities have welfare teams, money advice services, and hardship support routes designed for exactly this situation, and they can also help you sanity-check your student budget and explore what you’re entitled to. 

Even if you don’t get a big financial solution, getting a plan and a bit of breathing space can stop you from making panic decisions like taking on unsustainable hours during the most intense academic weeks.

A simple self-check that keeps you honest

A useful rule is to ask yourself: “Could I repeat this schedule for the next 12 weeks without my grades, health, or relationships nosediving?” If the answer is no, the schedule isn’t a plan – it’s a short-term sprint. 

Sustainable working hours are the hours that leave you enough sleep to think clearly, enough time to keep up with your course, and at least one genuine pocket of rest each week where you’re not either working or panicking about work.

The goal isn’t to work the maximum, it’s to stay functional

When you’re a student, being functional is a competitive advantage. It’s what helps you learn properly, perform in assessments, build experience, and still have the social connections that keep you grounded. 

If you can find a balance where work supports your life rather than swallowing it, you’ll earn money and keep your long-term options open. And if you’re currently doing more than you can handle, the bravest move isn’t pushing harder – it’s adjusting the load so you can keep going without burning out.

The Landlord’s Guide to What Students Actually Want in 2025/26

Student renters in 2025/26 are more switched on, more cost-aware, and far less impressed by surface-level shine. 

That doesn’t mean they’re demanding penthouse living; it means they want a home that runs smoothly. The modern viewing is less about “Is it cute?” and more about “Will this make life easier or harder for the next 10 months?” 

Landlords who understand that shift tend to see fewer voids, fewer complaints, and better word-of-mouth.

Location still wins, but convenience is the real prize

Location remains the first filter, but it’s not always about being right on the doorstep of campus. Students are looking for an easy routine: a straightforward commute, reliable public transport, and the essentials close by. 

Proximity to supermarkets, takeaways, gyms, and late-opening convenience shops often matters just as much as distance to lectures, because student life isn’t lived on a timetable that ends at 4pm.

A useful way to think about location in 2025/26 is “friction.” If getting home involves multiple buses, long walks in the dark, or expensive daily travel, students will either avoid it or demand a discount. 

If the route is simple – even if it’s a little further out – many will happily trade a few extra minutes for better value and a calmer living setup.

Bills included: certainty beats cheapness

If there’s one phrase that still turns heads on a listing, it’s “bills included,” and that’s because it removes uncertainty. 

Students don’t just budget for rent; they budget for risk. Energy costs fluctuate, water usage can get messy in shared houses, and nobody wants the end-of-tenancy argument about who owes what.

In 2025/26, bundling bills isn’t simply about being competitive – it’s about reducing decision fatigue. When students compare properties, the one with fewer unknowns often feels like the safer pick, even if the headline rent is slightly higher. 

If you don’t include bills, clarity becomes your weapon: realistic ranges, what’s covered, what isn’t, and how the household is expected to manage payments.

Wi-Fi is no longer a perk — it’s part of the tenancy experience

Students will ask about Wi-Fi early, and they’ll ask in detail. That’s because Wi-Fi isn’t just entertainment; it’s lectures, coursework, job applications, video calls home, and sometimes paid work. 

In practice, the question isn’t “Do you have Wi-Fi?” but “Will it work in my bedroom, consistently, at peak times, without drama?”

The landlords who do best here treat the internet like a utility. They invest in a decent package, place the router intelligently, and – crucially – think about coverage across the whole house. 

If the signal dies upstairs or drops whenever two people stream at the same time, students will remember. And they will tell their friends.

Room size: privacy, productivity, and storage all rolled into one

Room size matters because the bedroom is the student’s personal HQ. 

Even in sociable households, students want somewhere they can shut the door, focus, decompress, and feel like they have a bit of control. That doesn’t mean every room needs to be huge, but it does need to be functional.

A good student room in 2025/26 is defined by how it lives. A proper desk setup, enough plug sockets, good lighting, and storage that prevents clutter are often more valuable than an extra square metre. 

When a room feels cramped, students don’t just worry about comfort; they worry about whether the house will feel stressful during exam season.

The kitchen and living space: where houses are made or broken

Shared houses succeed or fail in the communal areas. Students don’t expect luxury, but they do expect a kitchen that can handle real usage without becoming a battleground. If there’s one oven tray, not enough fridge space, and nowhere to eat together, the house can feel chaotic fast.

Living rooms have also become more important again – not as party zones, but as social and mental “breathing space.” A house that offers a comfortable shared area signals balance: you can be friendly without being forced into each other’s bedrooms. 

Even small touches – decent seating, a usable dining table, and a layout that doesn’t feel like an afterthought – can change the feel of a property and the tone of a tenancy.

Nice-to-haves that genuinely sway decisions

Once the essentials are covered, certain extras can push a property from “fine” to “favourite.” 

Dishwashers are a classic example because they reduce friction. Fewer disputes about washing up usually means a happier household, and happier households tend to look after the home better.

A second bathroom can be a quiet game-changer, especially for larger groups. Outdoor space, even if modest, can add appeal when it feels private and usable rather than neglected. 

Secure bike storage is valuable in many towns and cities, and good-quality furniture that doesn’t feel like it survived five previous tenancies can leave a strong impression during viewings.

What students won’t forgive: damp, delays, and feeling dismissed

The quickest way to lose trust is to minimise issues that students experience as real problems. 

Damp and mould are high on the list, not only because they’re unpleasant, but because they affect health, comfort, and confidence in the property. Students also notice patterns: if a house smells musty at the viewing, if windows don’t open properly, or if ventilation feels poor, alarm bells ring.

Responsiveness is the other major factor. Students understand that repairs take time, but they expect acknowledgement, clear communication, and sensible timescales. In 2025/26, a “good landlord” isn’t defined by never having issues; it’s defined by handling issues professionally and promptly when they arise.

The headline for 2025/26: make it easy to live in, and easy to choose

Students want a home that supports their year, not a house that becomes another problem to manage. If you nail the fundamentals – convenient location, predictable bills, reliable Wi-Fi, and rooms that function properly – you’ll already be ahead of the pack. 

Add a few thoughtful upgrades that reduce household friction, keep the property well maintained, and communicate like a professional, and you won’t just attract tenants. You’ll keep them happy, protect your asset, and build the kind of reputation that fills rooms before the listing even goes live.

From Enquiry to Move-In: What Happens When You Rent with Loc8me?

Renting a student house can feel like a proper mystery the first time you do it. 

One minute you’re scrolling through listings with your housemates, and the next you’re being asked about viewings, holding deposits, guarantors, and move-in dates – all while you’re trying to juggle uni life and figure out who’s actually serious about living together.

That’s why it helps to understand the journey end-to-end. When you rent with Loc8me, the process is designed to be straightforward, with clear steps that take you from your first inquiry right through to picking up your keys. 

In this guide, we’ll walk through what happens at each stage, what you’ll typically need, and how to keep things moving quickly (especially when the best houses are getting snapped up).

Step 1: The Enquiry – Turning “We Like It” Into “Let’s Do This”

The enquiry step is where everything starts. You’ve found a property that looks promising, the location works, and you can picture the housemate group actually living there without drama. 

Now you need to register interest properly so you can get accurate info, confirm availability, and (most importantly) get a viewing booked before someone else does.

At this stage, you’ll usually be asked for a few basics: your name, contact details, which property you’re enquiring about, and sometimes your preferred viewing times. If you’re enquiring as a group, it’s worth having one main person who’s “leading” communication, just so nobody misses messages or duplicates enquiries.

A good tip here is to enquire with intention. If you’re only casually browsing, that’s fine – but if you’re genuinely interested, say so. The clearer you are, the faster the process tends to move, because the team can treat you like a group that’s ready to progress.

Step 2: The Viewing – Seeing the House Properly (Not Just the Photos)

A viewing is where a lot of groups make their decision, and it’s also where the “vibe” becomes real. 

Photos can be flattering, and listings don’t always show the practical bits that matter day-to-day – like storage, room sizes, water pressure, and whether the kitchen can actually handle multiple people cooking at once.

When you arrive for a viewing, treat it like a short inspection rather than a casual tour. Walk through as a group, but make sure someone is paying attention to details. Look out for things like: signs of damp or mould around windows, the condition of bathrooms, how secure the doors and windows feel, and whether the communal areas are actually comfortable to live in. 

What’s more, if bills are included, it’s also worth clarifying what’s included and whether there are usage limits.

This is also your moment to ask practical questions without feeling awkward. You’re not being difficult – you’re being smart. Ask about how maintenance works, what the move-in day looks like, and what’s expected from you as tenants.

If you can’t all attend, try to send at least two people from the group. It helps avoid the classic problem where one person says “it’s fine” and then the rest of the group sees it later and feels unsure.

Step 3: Reservation – Securing the Property Before It’s Gone

Once your group decides you want the house, the next step is usually reservation. This is the moment where you go from “we like it” to “we’re taking it,” and it’s often the stage that prevents the house from being offered to another group.

Reservation tends to involve confirming tenant details and progressing with the required payments and paperwork to lock it in. The exact terms can vary depending on the property and your circumstances, but the key idea is the same: it’s a commitment step that shows you’re serious.

This is also where your group needs to be organised. 

If you’re waiting for one housemate to decide, or someone keeps disappearing when it’s time to pay or complete forms, it can stall the entire process. If you’re a five-person group, you move at the speed of the slowest person – so getting everyone aligned early matters more than people realise.

To keep things smooth, agree on the decision before you reserve. Have the money ready. Make sure everyone knows what documents they may need. And be clear on timelines, especially if you’re trying to secure a popular house in a high-demand area.

Step 4: Contract – The Paperwork That Protects Everyone

The contract stage can sound intimidating, but it’s really about clarity. It sets out what you’re paying, when you’re paying it, what you’re responsible for, and what the landlord/agent is responsible for. 

It is worth remembering that it’s there to protect you as much as it protects the property.

At this point, you’ll typically complete tenant application details, confirm who will be living in the property, and work through the formal agreement. This is also where guarantor information may come into play (common with student lets), and where you’ll likely be asked to read and sign documents digitally.

The smartest thing you can do here is actually read what you’re agreeing to. You don’t need to become a legal expert overnight, but you should understand the basics: contract start and end date, rent amount and payment schedule, what happens if someone drops out, how bills are handled (if included), rules around guests, and what the maintenance reporting process is.

It’s also worth making sure everyone signs promptly. Delays at contract stage are one of the biggest reasons groups lose momentum  – and in competitive markets, slow progress can create unnecessary stress.

If you don’t understand something, ask. It’s far better to clarify early than to be confused later when it’s the middle of winter and you’re trying to work out what’s covered and who to contact.

Step 5: Move-In – Keys, Checks, and Starting the Year Right

Move-in day is exciting – but it’s also the moment where being organised saves you hassle for months. This stage usually includes collecting keys, being guided through how access works, and completing any initial checks like an inventory.

Your first job when you move in is to document the condition of the property. Even if everything looks great, take photos and videos of key areas: bedroom walls, carpets, furniture, kitchen surfaces, and bathrooms. 

This isn’t about being negative – it’s about having a clear record of what things looked like at the start of your tenancy. If there’s already a mark on a wall or a scuff on a sofa, you want that noted from day one.

It’s also a good time to learn the practical basics: where the fuse box is, how the heating works, what to do if the boiler loses pressure, and how to report a maintenance issue properly. Most problems in student houses aren’t “big disasters,” but they become stressful when nobody knows who to contact or what counts as urgent.

Finally, move-in is where you set yourselves up for a smoother year. Agree on simple house rules early (cleaning, bins, shared food), sort your rooms out, and don’t leave everything until the first deadline hits.

The Journey, Made Simple – And Easy to Track

From enquiry to move-in, the Loc8me renting process follows a clear path: you register interest, view the property, reserve it once you’re confident, complete the contract steps, then move in with everything in place. 

The biggest wins come from being responsive, staying organised as a group, and understanding what each stage involves before you’re in it.

And those clear call-to-actions at each step aren’t just helpful for students – they’re perfect for tracking behaviour and intent. 

When you can measure “enquiry submitted,” “viewing booked,” “reservation started,” “contract completed,” and “move-in confirmed,” you get a much clearer picture of what’s working, where people drop off, and which improvements will make the biggest impact.

What To Do When Things Go Wrong in Your Student House

Every student house has that moment where something stops working at the worst possible time – the boiler goes cold, a leak appears out of nowhere, or an alarm starts beeping like it’s got a personal vendetta. 

It can feel stressful, especially if it’s your first time renting, but most issues are routine and fixable. The key is knowing what to do first, who to contact, and how to describe the problem clearly so it gets sorted quickly.

Make It Safe Before You Make the Call

Before you message anyone, deal with the immediate risk. If there’s water spreading, move anything valuable out of the way, mop up what you can, and try to stop the flow if it’s safe to do so. 

If the leak is near plugs, sockets, or appliances, don’t touch electrics and keep people away from the area. If you can locate the stopcock and it’s clearly an emergency leak, turning it off can prevent major damage, but don’t put yourself in danger trying to play hero.

If you smell gas, treat it seriously rather than hoping it “goes away.” Open windows and doors, avoid using light switches, and leave the property. 

In the United Kingdom, you should call the National Gas Emergency Service on 0800 111 999 immediately. If there’s smoke or fire, get out and call 999. Your first responsibility is always safety – repairs come second.

Who to Contact and Why the Route Matters

Most student properties have a clear reporting route, and using it properly usually speeds everything up. 

Your tenancy agreement or welcome pack should tell you whether you report repairs through a maintenance portal, the letting agent, the landlord directly, or an out-of-hours emergency number. 

If there is a portal, it’s often the best option because it time-stamps your report, stores photos, and keeps a paper trail.

Even if you ring someone first, it’s smart to follow up in writing. A quick message confirming what happened, when it started, and what was agreed protects you and avoids the classic “we didn’t know about that” situation later. 

It also helps reduce deposit disputes because you can show you reported issues promptly rather than letting them worsen.

How to Tell What’s Urgent vs What Can Wait

A simple way to judge urgency is to ask two questions: is anyone at risk, and will serious damage happen if nothing changes within the next few hours? 

If the answer is yes, it’s urgent. If it’s inconvenient but safe and stable, it’s usually non-urgent. Urgent problems tend to be things like major leaks, unsafe electrics, no heating in cold weather, security risks like broken external doors, or alarms that suggest danger.

Non-urgent issues are still worth reporting quickly, but they don’t normally need an emergency call. Examples include dripping taps, minor mould that isn’t linked to an active leak, small cracks, or appliances that have stopped working when you have alternatives. 

The main thing is not to ignore non-urgent problems until they become urgent – that’s when stress, damage, and disputes begin.

Boiler Breakdowns and No Heating or Hot Water

A boiler breakdown feels like a crisis because it affects your whole day, but there are a few checks worth doing before you report it.

Look at the thermostat, make sure the boiler has power, and if there’s an error code, take a photo of it. Some systems also drop pressure, and if you know how to check the gauge safely, that information can be useful for the engineer.

When you report a boiler issue, explain whether you have no heating, no hot water, or both, and whether it affects the entire house. In colder months, a full loss of heating or hot water is often treated as urgent because it impacts basic living conditions. 

The clearer you are, the easier it is for the agent or landlord to triage and get the right person out quickly.

Lost Keys, Lockouts, and Security Problems

Losing keys is more common than people admit, and it’s usually a problem you can solve faster by going through the correct channels. 

Start by checking whether a housemate has a spare or whether your property uses a lockbox or key safe. If you’re locked out, contact your letting agent or landlord before calling a locksmith, because unauthorised lock changes can create security issues and you may be charged for replacing locks.

If you’re locked out late at night and you feel unsafe, that becomes a different situation. In that case, using the out-of-hours number is reasonable because it’s no longer just an inconvenience – it’s a personal safety risk. 

The main point is to avoid making costly decisions in a panic when there’s an agreed process that can usually sort it.

Damp, Mould, and Condensation That Keeps Coming Back

Damp can feel like a “normal student house thing,” but it shouldn’t be brushed off. It can affect health, damage belongings, and become a bigger repair if left unchecked. 

Condensation on windows is common, especially in winter, but recurring mould patches, musty smells, bubbling paint, or damp patches on ceilings and walls should always be reported.

When reporting damp, be specific about where it is and how long it’s been there, and include photos. It also helps to mention what you’re doing day-to-day, like opening windows briefly, using extractor fans, and keeping furniture slightly away from external walls. 

That detail makes it easier to get the right fix and reduces the chance of the issue being unfairly blamed on you.

Leaks and Water Damage: Act Early, Even If It Looks Small

Leaks are one of the biggest “wish we’d reported it sooner” issues in rented houses. If water is actively dripping, spreading, or coming through a ceiling, treat it as urgent because it can escalate quickly and cause serious damage. 

If possible, contain the water with towels and buckets and move items out of the way, then report it immediately with photos or a short video.

If it’s a small drip, like a tap that won’t fully stop or a tiny stain that isn’t growing, it’s usually non-urgent – but still report it. Small leaks often become bigger leaks, and reporting early shows you acted responsibly. 

Remember, that matters if damage worsens later, because you can prove you didn’t ignore it.

Alarms, Electrics, and the Mystery Beeping Noise

A single repetitive beep often means a smoke alarm battery is low, but you shouldn’t assume every alarm is harmless. 

If a carbon monoxide alarm sounds, take it seriously, ventilate the area, leave the property, and report it urgently. Carbon monoxide is dangerous precisely because you can’t reliably smell or see it, and alarms are designed to warn early.

Electrical issues like frequent tripping, sockets that spark, burning smells, or power loss affecting key areas should be treated as urgent. Avoid DIY fixes and don’t keep resetting a trip switch if it immediately trips again – that can be a sign of a fault that needs attention. 

Reporting quickly and clearly is the safest option.

How to Report Repairs So They Get Fixed Faster

The fastest repairs usually come from the clearest reports. Explain what the issue is, exactly where it is, when it started, and what the impact is on daily living. 

Photos and short videos make a huge difference because they help whoever is triaging the job understand whether it’s a quick fix or something that needs a contractor.

If your accommodation provider has a “report maintenance” or “contact repairs” form, use it rather than relying on informal messages. It creates a time-stamped record and makes it easier to track progress. 

It also gives you a reliable trail of evidence if you ever need to escalate, chase an update, or show that you reported the problem promptly.

The Bottom Line: Reporting Issues Is Part of Renting

When things go wrong in a student house, it’s easy to worry you’re being a nuisance. You’re not. Reporting problems quickly is responsible, it protects the property, and it protects you. 

If something is unsafe, prioritise safety and report it urgently. If it’s inconvenient but stable, log it properly and keep a written record. Either way, you’ll reduce stress, avoid bigger problems later, and make sure you can get back to the important stuff – uni, work, and actually enjoying where you live.

Culture Shock: 10 Everyday Differences Overseas Students Notice in the UK

Moving to the United Kingdom as an overseas student is exciting – new cities, new friends, and a new way of life. 

But once the jet lag fades, it’s often the small everyday things that feel the strangest. From unexpected bills to buses that stop running earlier than you’d like, the culture shock can be real.

Here are ten everyday differences you’re likely to notice as an international student in the UK – plus some tips, and where to find more help in our transport guides, cost-of-living pages, and overseas student hub.

1. Council Tax: The “mystery bill” you may not have to pay

If you’ve never heard of council tax before, you’re not alone. In the UK, local councils charge households a tax to fund services like rubbish collection, libraries and street lighting.

The good news? Most full-time students are exempt. However, this usually isn’t automatic. If you live in a shared house with non-students, or your landlord isn’t clear on the rules, you might receive a council tax letter that looks scary at first glance. 

Don’t panic. Speak to your university, your landlord, or check the guidance in our cost-of-living resources for how student exemptions work and what to do if you get a bill.

2. TV Licences: Yes, you pay to watch live TV

Another surprise for many overseas students is the TV Licence. In the UK, you need a licence if you:

• Watch or record live TV on any channel

• Use BBC iPlayer (even on a laptop or phone)

You don’t need a licence if you only watch on-demand services like Netflix or Disney+. But if you stream live sport, news channels or watch BBC content, you’re expected to pay.

If you’re sharing a house, sometimes one TV Licence can cover the whole property. Always check the official rules and talk openly with housemates about who’s paying for what, so it doesn’t become an awkward conversation later.

3. Pub Culture: More than just drinking

The local pub can feel like a second living room in many UK towns and cities. It’s where people catch up after lectures, watch football, grab Sunday lunch, or sit with a laptop in a cosy corner.

You don’t have to drink alcohol to enjoy pub culture. Most pubs serve soft drinks, coffee, and food, and many are student-friendly spaces to socialise or relax. 

Just be prepared for some cultural quirks: buying drinks at the bar (rather than table service), queuing politely, and sometimes having to shout your order over loud music on a Friday night.

If you’re budgeting carefully, keep an eye on how quickly pub visits add up. Our cost-of-living guides include ideas for low-cost socialising that don’t always revolve around rounds at the bar.

4. Shop Closing Times: No 24/7 city that never sleeps

If you’re used to late-night malls and supermarkets open around the clock, UK opening hours can be a shock.

Most high street shops close around 5–6pm, with slightly later hours in big cities or shopping centres. Supermarkets may stay open later, but Sunday trading is often shorter. Independent cafés, barbers and local stores may shut even earlier.

This makes planning ahead important – especially for students without a car. Need stationery, toiletries or cooking ingredients? Don’t wait until 10pm to go shopping. Our student cost-of-living pages and local area guides can help you figure out where to buy essentials near your accommodation.

5. Buses and Public Transport: Reliable… most of the time

Many overseas students rely on buses as their main form of transport. In most UK student cities, buses are frequent during the day, with cheaper student tickets or passes available.

The surprise usually comes at night or on Sundays, when services can be less frequent or stop earlier than expected. You might also be surprised by:

• Having to press a button to request your stop

• Not being able to pay in cash on some buses (card or app only)

• Different fares across operators and routes

Before you travel, check routes and times using apps or your university’s recommendations, and explore our transport guides for more detail on buses, trains and student discounts.

6. Paying by Card and Contactless

The UK is heavily card and contactless based, which can be a relief if you don’t like carrying cash. Even small corner shops and cafés usually accept card payments, and many people tap their phone or watch instead of using a physical card.

The only catch is to keep an eye on international bank fees. Repeated small transactions can add up if your home bank charges per payment. Many students open a UK bank account or use online banks designed for international payments to help manage this.

7. Queues, Politeness and Saying “Sorry”

You might have heard that British people love to queue – it’s true. Whether it’s at the bus stop, in the post office, or waiting for a drink at the bar, people usually line up without pushing ahead.

You’ll also notice a lot of “sorry”, even when no one has done anything wrong. It’s often just a polite way to say “excuse me” or “could I get past?”. At first it can feel overly formal or confusing, but soon you’ll probably find yourself doing it too.

8. The Weather Obsession

“Cold, isn’t it?” “Can you believe the rain?” “Nice day today, for once.”

Talking about the weather is practically a national sport. It’s a safe, friendly way to start conversation with strangers or classmates. The UK climate can feel unpredictable – sunshine one minute, rain the next – so layers, waterproofs and comfortable shoes are your best friends.

Our overseas students hub often includes practical packing tips and advice on how to dress for UK seasons without overspending.

9. Bills, Contracts and “All-Inclusive” Rent

Depending on where you’re from, you might be used to rent including everything. In the UK, student accommodation varies a lot. Some places are all-inclusive (covering energy, water, internet and sometimes contents insurance), while others require you to set up bills yourself.

Understanding what’s included before you sign is crucial for budgeting. Check:

• Are gas, electricity and water included?

• Is Wi-Fi provided?

• Are there any caps on energy use?

If you’re unsure how far your money will stretch, our cost-of-living pages break down typical student expenses to help you compare different options.

10. Student Discounts Everywhere

One pleasant surprise? The UK is full of student discounts. From railcards to fashion stores, cinemas and streaming services, it’s always worth asking, “Do you offer a student discount?”

You can often save money on transport, especially with railcards and local bus passes – more details can be found in our dedicated transport guides. Combining discounts with smart budgeting can make a real difference to your monthly costs.

Final Thoughts: You’re Not Alone in the Culture Shock

Feeling disorientated by council tax letters, TV Licence rules or quiet city centres after 6pm is completely normal. Every international student goes through some level of culture shock – it doesn’t mean you’re doing anything wrong.

With time, these differences become part of your everyday routine. In the meantime, use the support available: your university, other students from your home country, and resources like our transport guides, cost-of-living pages and overseas students hub.

You’re not just learning in the classroom – you’re learning how to live in a new country, and that’s a powerful skill that will stay with you long after your degree.

Christmas on a Student Budget: The Best UK Christmas Markets to Visit

From late November, Britain’s city centres swap grey drizzle for fairy lights, bratwurst smoke and booming Mariah Carey. 

For students, Christmas markets are an easy way to feel festive without blowing the entire December loan – but only if you pick your destination and budget carefully.

Across the United Kingdom, many of the biggest markets are free to enter; you just pay for what you eat, drink and buy. That includes major favourites like Birmingham, York and Bath, which all advertise free admission. 

London’s Hyde Park Winter Wonderland is the big exception, with timed entry tickets, though even there some off-peak sessions are free.

Here’s a whistle-stop tour of some of the best UK Christmas markets in 2025 – and what a realistic night out might cost you as a student.

Manchester: Big-City Sparkle, Big-City Prices

Manchester’s Christmas Markets are regularly billed as the largest in the UK, with more than 200 wooden chalets spread across ten sites and a flagship return to Albert Square this year. The Town Hall backdrop, giant Santa and a 50-metre Ferris wheel turn the city centre into a full-scale festive playground.

The catch is the cost of all that cheer. Local reporters clocked average prices of about £5.50 for mulled wine, £4.50 for hot chocolate and £8 for a bratwurst, with pints of beer typically around £6.50. Cocktails can run to £9.50–£11, and there’s usually a £3.50 deposit on the souvenir mugs.

For a sensible student night, think in terms of one hot drink, one main and maybe sharing dessert: roughly £18–£22. Add a cocktail, souvenir mug and a ride on the big wheel, and you’re edging towards £35–£40 before you’ve even thought about gifts. 

Pre-agree a spend limit with friends and stick to card or phone payments you can track in real time.

Edinburgh: Castle Views, Premium Vibes

Edinburgh’s markets in Princes Street Gardens are the ones you’ve seen all over Instagram – fairy lights, the castle looming above and a crush of winter coats shuffling between stalls. #

A recent student guide described the 2025 prices as “rent-level offensive”, but also admitted the spectacle keeps drawing people back.

Average prices this year tell the story: hot chocolate is typically £5.50–£8, bratwurst £6–£8, churros £7–£9 and mulled wine from around £12 if you keep the mug. Rides are the real budget-busters: the big wheel is about £12 per adult and ice skating starts around £15 before locker or penguin-aid extras.

If you’re heading down from campus, plan at least £25–£30 for a main, a sweet treat and a drink, plus another £10–£15 if you want to skate or ride. To soften the blow, go on a weekday afternoon, eat something basic beforehand and treat the markets as an atmospheric add-on rather than your whole night out.

York: Storybook Streets, Manageable Spending

York’s St Nicholas Fair is the cosy, storybook version of a Christmas market. Alpine chalets line Parliament Street and St Sampson’s Square, with more than 80% of traders hailing from Yorkshire – think local cheese, handmade crafts and indie food stalls. Entry is free, and the market runs from mid-November to just before Christmas.

For students travelling in, York’s Park & Ride can be a quiet win: return tickets cost about £3.90 with free parking and up to three kids travelling free, which at least keeps transport to the market itself cheap. 

York residents also get 10% off at traders with a valid local ID, handy if you study there year-round.

Food prices are broadly in line with other big UK markets – expect £6–£8 for a hot main and £4–£6 for hot drinks – but the slower pace means you’re less likely to panic-spend just to get away from the crowds. 

Realistically, £15–£25 can cover a drink, a snack, a simple meal and maybe a small gift, especially if you travel in by bus or train on a discounted railcard.

Bath: Georgian Backdrop, Mixed Reviews on Value

Bath’s Christmas Market is celebrating its 25th anniversary this year and remains one of the UK’s most photographed festive events, wrapping hundreds of chalets around the Abbey, Abbeygate Street and Milsom Street. 

It’s completely free to attend, with a strong focus on local makers and even sustainability perks such as a 50p discount on hot drinks if you bring a reusable cup.

But the market has also made headlines for being pricey. Recent coverage highlighted pigs in blankets at around £9 and warned of intense crowds, with some visitors dubbing it “the worst” Christmas market while the council strongly defended it as one of Europe’s most successful.

For students, the key is timing and expectations. Visit for the architecture and atmosphere first, and the food second. If you budget £15–£20 for a main and hot drink, plus another £10 for a treat or a small artisan gift, you can enjoy Bath without feeling fleeced. 

Aim for weekday mornings or the market’s designated “quiet shopping” hours to avoid getting stuck in spending-fuelled gridlock.

Birmingham: Frankfurt Flavours Without the Airfare

Birmingham’s Frankfurt Christmas Market brings an authentic German feel to Victoria Square and New Street, complete with schnitzel, bratwurst, glassware and wooden decorations. 

It’s open daily through November and December, typically from around 10am until the evening, making it an easy after-lectures trip for Midlands students.

The big win here is the cost of entry: the market is a free public event, with no ticket needed, and you only pay for what you eat, drink or buy. Food and drink prices tend to sit in the same ballpark as Manchester and York, so planning roughly £20–£30 for a hearty snack, a drink or two and a modest souvenir is sensible. 

Sharing a chimney cake or portion of fries between friends is an easy way to keep that towards the lower end.

London’s Winter Wonderland: Go Off-Peak or Go Big

Hyde Park Winter Wonderland is more Christmas theme park than traditional market, with more than 150 rides and attractions, circus shows, an enormous ice rink and a revamped Santa Land. 

It’s a must-see once during your student years – but it’s also the easiest place to overspend.

Everyone needs an entry ticket. Off-peak sessions can be free, while standard slots are about £5 and peak times £7.50 per person. Once inside, rides, skating and big attractions are extra. 

Bundled packages, such as the “Arctic Adventure”, which includes several icy attractions plus £20 of ride and game credit, start from around £43.45.

If you’re treating Winter Wonderland as your big seasonal blow-out, a realistic student budget is £40–£60 for entry, one headline attraction and food. To keep it cheaper, book a free off-peak slot, skip the big circus shows and focus on one paid ride plus a drink and snack – that can bring your spend down towards the £25–£30 mark.

So, How Much Should You Allow Overall?

Looking at 2025 price lists from Manchester and Edinburgh, a single hot drink at a major UK Christmas market generally runs between £4.50 and £8, a street-food main like a bratwurst or loaded fries between £6 and £9, and a sweet treat like churros around £7–£9. 

Add in the odd deposit for mugs and you’re soon into double figures for one round. Bigger extras such as Ferris wheels or ice skating usually sit in the £10–£15 bracket.

As a rough guide, if you’re mostly there for a wander and a photo, £10–£15 can cover one drink and a snack. For a fuller evening – main, dessert, hot drink and either a small gift or one ride – £25–£40 is more realistic, especially in big-city markets. Anything beyond that tends to be driven by cocktails, multiple attractions or impulse gifts.

The trick is to decide your number before you see the lights, check in with your bank app halfway through and remember that the best parts of Christmas markets – the music, the atmosphere, the time with friends – are still free.

AI Is Changing How Students Find Rooms: What It Means for 2025/26

For years, finding student accommodation has meant wrestling with ten open tabs at once: a couple of portals, a letting agent or two, maybe a Facebook group and a university housing page. 

In 2025, that messy digital hunt is being replaced by something much more streamlined. Tools like Google’s AI Overviews and ChatGPT-style assistants are turning search from a long list of links into a single, confident response that feels more like talking to a knowledgeable friend than using a search engine.

Instead of being shown a collection of websites to sift through, students are increasingly given one clear direction: here is what you should do, and here are a handful of options that seem to fit you best. 

For anyone looking ahead to the 2025/26 academic year, that change is more than just a tech upgrade. It is a shift in who controls attention online and which accommodation brands get in front of students first.

The New Discovery Journey: Asking Questions, Not Typing Keywords

Students are already changing how they search. Rather than typing “student accommodation in Leeds” and sorting through results, a fresher might ask something far more specific, such as: “Find me a room in Leeds under £160 a week, walking distance to campus, with good Wi-Fi and bills included.”

AI tools are built to handle exactly that kind of question. They scan information from multiple websites, online reviews, forums and university pages, then compress it into a personalised answer. 

Crucially, the response often includes named providers and named buildings, not just vague directions to visit a portal.

The journey becomes much more conversational. A student asks a question, receives a short explanation and a curated shortlist, and then clicks straight through to a brand’s website or a specific property. 

Portals still play a role, but they are no longer guaranteed to be the first stop. Discovery shifts from “browse the whole market” to “get a recommendation that sounds right for you.”

From Portals to Direct-Brand Answers

Traditionally, portals have acted as the main gatekeepers. Many students remembered the portal they used, but not the brand that actually owned the building. 

Artificial Intelligence is quietly changing that balance of power. When an AI assistant looks for an answer, it favours sources that are clear, trustworthy and closely aligned with the question being asked.

That tends to reward accommodation brands that know exactly who they are for and say it plainly. Providers that explain their locations, pricing, facilities and target audiences in straightforward, student-friendly language are much easier for AI to understand and recommend. 

Brands that publish practical guides, such as explanations of different areas in a city or budgeting advice for first-years, also give AI more to work with when it constructs responses.

The result is that AI is more likely to say, “You could look at this specific brand, which offers all-inclusive rooms near the university from around this price range,” than simply instructing a student to browse a generic portal. Attention moves away from long comparison lists and towards a smaller set of recognisable names that have done the best job of presenting themselves online.

What This Means for Students in 2025/26

For students, the rise of AI search has obvious benefits but also a few new things to watch out for. 

On the positive side, AI can dramatically reduce research time. Instead of trawling through dozens of pages, a student can ask detailed follow-up questions about safety, nightlife, transport, hidden costs or the differences between halls, studios and shared houses, and receive quick explanations that help them narrow down options.

This is especially useful for international students and those moving to a new city for the first time. They can get a feel for different neighbourhoods, typical prices and living styles before they have even set foot in the area. 

AI can also help demystify jargon, turning intimidating terms like “guarantor” or “all bills included” into plain English.

However, students should remember that AI is not perfect. It may miss brand-new developments that have not been properly indexed online. It might oversimplify subtle differences between landlords or between streets in the same area. It can also repeat outdated information if the sources it draws from have not been updated. 

The smartest approach for 2025/26 is to treat AI as a powerful starting point rather than the final judge. Once a shortlist has been created, it is still important to visit brand websites, check recent reviews and, where possible, arrange viewings or virtual tours before signing anything.

What This Means for Accommodation Brands

For purpose-built student accommodation operators, letting agents and student-focused landlords, AI search is a clear signal that digital basics are no longer optional. Being hidden on page three of a traditional Google search was already a problem; being omitted entirely from an AI-generated answer is significantly worse.

Brand clarity is becoming essential. If a company cannot quickly communicate who it helps, where it operates and what makes it different, AI tools will struggle to recommend it with confidence. 

Student-first content plays a major role here. Guides on the best areas for first-years versus second- and third-years, realistic cost-of-living breakdowns, and honest comparisons between different types of housing not only help human readers but also feed the exact questions students are asking AI.

Reputation matters too. AI systems can scan online reviews and general sentiment. If a brand consistently receives complaints about maintenance, communication or hidden fees, that pattern can influence how it is described or whether it is mentioned at all. 

Conversely, detailed and genuine positive reviews help strengthen the case for a brand to be included in AI answers as a reliable choice.

Fewer Clicks, Stronger Brands

Looking ahead to the 2025/26 cycle, it is easy to imagine a typical journey unfolding with fewer clicks but more brand recognition. 

A student begins with an AI conversation, receives a small set of named providers tailored to their budget and lifestyle, and then visits those specific websites to book viewings or start applications. Portals still exist, but operate more in the background as a way to cross-check prices and availability, rather than as the starting point for every search.

For strong accommodation brands, this is an opportunity. Providers that already offer good service, transparent pricing and helpful information can effectively turn AI into a digital advocate that introduces them to students who have never encountered their name before. 

For weaker brands that relied on being just another entry in a long list, the coming years may be more challenging.

The Bottom Line for 2025/26

AI will not replace every part of the housing journey. Students will still rely on friends’ recommendations, WhatsApp groups, social media and their own gut instinct when they visit a property. 

But the first mention of a brand, that initial moment when a name becomes familiar, is increasingly happening in an AI chat box rather than on a portal homepage.

For students, that means more personalised guidance and less time wasted switching between endless browser tabs, as long as they keep cross-checking information and do not treat any single answer as absolute truth. For accommodation providers, it is a call to action: tidy up your online presence, speak clearly to student concerns and think of AI not as a threat, but as a new kind of word-of-mouth.

In 2025/26, the brands that consistently appear as the “one best answer” are likely to be the ones that fill their rooms first.