News
5 min read
Share this post
Every year, the month of July sparks a powerful global movement known as Plastic Free July.
It’s more than just a campaign – it’s a growing challenge that encourages people to refuse single-use plastics in an effort to protect our environment. What began in 2011 as a modest initiative in Western Australia has now grown into a worldwide call to action, with millions of participants across more than 170 countries.
At its core, Plastic Free July is about becoming more aware of the plastics we use every day and making conscious efforts to reduce them. Whether that’s saying no to plastic straws, switching to reusable coffee cups, or avoiding cling film, the idea is to make small, manageable changes that can lead to long-term habits.
Plastic pollution is one of the biggest environmental challenges we face. Around 11 million tonnes of plastic enter our oceans every year – that’s roughly a truckload every minute.
Once there, plastic doesn’t just vanish. It breaks down into microplastics that can enter the food chain, harming marine life and even making their way into the water we drink and the air we breathe.
Most of the plastic ever made still exists in some form today. Whether it’s floating in the ocean, stuck in landfill, or burnt into the atmosphere, it’s clear that our throwaway culture is taking a toll on the planet.
Plastic Free July isn’t about scaring people into action – it’s about empowering individuals to realise that their daily choices can actually make a difference.
University life can be full of plastic-heavy habits – takeaway meals, meal deals, plastic coffee lids, and endless packaging from deliveries. But that also means students are in a great position to lead by example and make real change.
This stage of life is all about forming values, trying new ideas, and influencing the culture around you. Plastic Free July offers a chance to make sustainability part of that journey.
Getting involved doesn’t mean giving up everything convenient. In fact, some of the easiest switches can actually improve your daily life. Refillable water bottles, for example, save money over time and keep your drinks cooler. Reusable shopping bags are sturdier and less annoying than flimsy plastic ones. And bringing your own coffee cup might even earn you a discount at your campus café.
Plastic Free July isn’t just for individuals – universities can and should get involved too. Many institutions already have eco groups or sustainability officers who run campaigns around reducing waste.
During July, this could be the perfect opportunity to host events like plastic-free pop-up markets, documentary screenings, or student-led clean-up walks.
You don’t need to wait for someone else to take charge either. If your campus cafés still use plastic cutlery or wrap everything in cellophane, start a conversation with them. Suggest alternatives or petition for better recycling and refill facilities.
Universities are often keen to improve their green credentials, and student-led movements are a great way to help that along.
You don’t have to be a full-time activist to raise awareness. Social media can be a powerful tool during Plastic Free July.
Share your swaps and successes, post about local plastic-free businesses, or highlight simple tips that others might not have thought of. Your flatmates and followers might just be inspired to make changes of their own.
Even casual conversations can spark action. Mention how easy it’s been to ditch plastic bags, or how you’ve found a new favourite coffee cup. The more we normalise sustainable behaviour, the more it becomes part of everyday student culture.
Let’s be clear – no one is expecting perfection. Life is busy, budgets are tight, and plastic-free alternatives aren’t always available. Plastic Free July isn’t about guilt or judgment. It’s about doing what you can, when you can. Every time you say no to a bit of single-use plastic, you’re taking a small step that matters.
And when those small steps are repeated by thousands – or even millions – of people around the world, the impact becomes huge. What starts as a personal challenge can lead to wider cultural change, pressure on businesses to offer better alternatives, and even shifts in government policy.
Plastic Free July is your chance to get involved in something bigger than yourself – something that’s positive, practical, and increasingly urgent. You don’t need to be perfect. You don’t need to overhaul your entire life. You just need to care enough to try.
Whether you ditch plastic cutlery, bring your own bags, or start a campaign on campus, your actions count. And more importantly, they inspire others.
So this July, why not join the movement? Start small, stay curious, and see where it takes you. The planet will thank you for it.